Every day in the
morning I have Nestle's Cookie Crisp for breakfast, and it is
amazing. It tastes so good because it's basically just biscuits. I
get to have biscuits every day for breakfast now, because I'm at
university now. THAT'S RIGHT MUM. YOU CAN'T CONTROL MY BREAKFAST
CHOICES ANY MORE NOW MUM. I'M HAVING BISCUITS FOR BREAKFAST NOW I'M A
BIG BOY AT UNIVERSITY. I'VE GONE OFF THE RAILS MUM. I'M USING WHOLE
FAT MILK ON MY BISCUITS TOO! NONE OF THAT SKIMMED SHIT. I'M HAVING
BISUITS FOR BREAKFAST! WHOLE FAT MILK! EVERY DAY! I'VE GONE OFF THE
RAILS MUM. IMAGINE SOME RAILS. GET A CLEAR IMAGE OF SOME RAILS IN
YOUR HEAD. DO YOU SEE ME ON THOSE RAILS? NO. NO YOU DON'T. I USED TO
BE ON THE RAILS, BUT THEN I STARTED HAVING BISCUITS FOR BREAKFAST,
AND NOW I AM NO LONGER ON SAID RAILS. YOU CAN'T HOLD ME BACK ANYMORE
MUM. I'LL HAVE WHAT I WANT FOR BREAKFAST NOW AND I WANT COOKIE CRISP.
SOMETIMES I HAVE A BOWL BEFORE BED. IT'S SO DETRIMENTAL TO MY HEALTH.
I'VE GONE OFF THE RAILS MUM. IT'S A SLIPPERY SLOPE. TODAY I'M HAVING BISCUITS FOR BREAKFAST AND TOMORROW
I'M INJECTING HEROIN INTO MY GROIN BENEATH A SLIDE IN A CHILDREN'S
PLAY AREA. I'VE GONE OFF THE RAILS.
But I didn't start this
blog post in order to imagine a satirical dialogue with my mother. I
started this post today because my box of Cookie Crisp cereal challenges me
ethically and emotionally. Now, let's take a look at this box:
Only a wolf with two spoons can adequately tackle the sensory onslaught that is Cookie Crisp.
You've got the wolf
there, licking his lips. I bet he's licking his lips, they taste
fucking good. Perfectly reasonable front of a box here. Then, turn
this box around, and look at this ludicrous side of cardboard:
Okay so here's the thing: I don't actually know how to transfer a photo from my phone to my laptop (that's right I did genuinely take a picture of the back of my Cookie Crisp box in order to demonstrate the follow point.) Now I've just had to recreate the image on Paint. Luckily I have a decade of Paint experience, and I feel I have effectively portrayed the essence of Cookie Crisp. Anyway, you should probably have ignored this and just started reading the next paragraph, because now it isn't going to flow, is it?
Here is where the good
people of Nestle somehow try to claim that eating biscuits, chocolate
chip biscuits, for breakfast, every day, is in some way healthy.
You've got the pictures there, of cookie crisp cereal, and other
things that you could have breakfast, and you've got the nutritional
information, and the claim that the good, child-fattening, artery
clogging people at Nestle are making is that they are somehow
healthier than your average breakfast choice. But look, look what
they are comparing it too. Okay on the one side you've got jam,
margarine and white toast. Lots of people have that breakfast every
day. Your being a bit liberal there having both margarine AND jam,
but hey, your at university now, fuck it, you can have margarine with
your jam.
I'll give you that one
Nestle, but look. Look at the other common breakfast choice that they
choose to use to demonstrate their point. Crumpets with a shit load
of margerine. Crumpets and margerine, that common daily breakfast
choice. Let's take a closer look at crumpets (because why not,
they're delicious):
Hardly the fruit salad of the breakfast world (which is a fruit salad, obviously).
You thought Cookie
Crisp was bad for you didn't you? Well, oh no... you idiot, because
Cookie Crisp is better for you than crumpets and margarine. So you
don't need to feel guilty about having biscuits for breakfast,
because if instead, you were going to have crumpets and a shit-load
of margarine, like you usually do every day for breakfast, and like
other people always do when they aren't busy downing pints of
marshmallows, if you had crumpets and margarine, that would have been
worse for you according to the arbitrarily selected hierarchy of
nutrients that Nestle values. Marginally worse for you.
Forgive me for being
facetious, but it feels a bit like MacDonalds saying “our big Macs
are healthy. Look, bear with us. If you took the apparatus of a
chocolate fountain, and replaced the chocolate with melted lard, pure
melted lard, and you used this apparatus to make a lard fountain, and
instead of dipping in strawberries, you dip in rashers of bacon,
glazed with bull semen, if you had that for lunch, like you normally
did, instead of a Big Mac, then that would be, using the arbitrary
hierarchy of nutrients that we have selected, that would be less
healthy, than one of our big macs. These are the facts. You can't
argue with the facts.”
The amount of times
I've been outside MacDonalds with a friend, and I've gone, “hey do
you want to get a Big Mac, they sure are tasty,” and my friend
goes, “I don't know, what about that new place down there that does
that thing with the lard fountain, and the rashers of bacon, with the
bull semen,” and I go, “oh that does sound equally appetizing,
but I wonder which one is more nutritionally beneficial to my diet,”
and my friend goes “I don't know. Neither of us knows which one of
the two choices of lunch that we usually have all the time is more
nutritionally beneficial. If only the company producing the healthier
of the two options could put up a sign, with pictures, detailing the
arbitrarily selected nutritional values of both lunch choices, then
we would have all the information at hand, and we could then choose,
with ease, the healthier of the two options.” and I go, “yeah,
that would be great, ever since Nestle did that on Cookie Crisp
cereal I have stopped eating crumpets and margarine for breakfast
every day.
So I got a bit
distracted there and I went off on an irrelevant tangent in response
to that innocent and imaginary question about my breakfast
preferences. I've been thinking about doing angsty, self-referential
OUTroductions rather than the conventional introductions, just to mix
things up a bit. But I guess the point of the introduction is to act
as comedic foreplay for that hilarious sex we just had. Then usually
I would end with a joke or a pleasing turn of phrase that puts an end
to the blog post in a nice and satisfying manner. By ending on a weak
note that rambles into nothingness I'm only really going to evoke
dissatisfaction and unease, which really, if we're going to continue
that analogy I started earlier about comedy blog posts being like
sex, then this may well be the purest, most true self-reference of them all.
Mumble mumble mumble.
Mumble mumble mumble. The end.
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